When you engaged with a consumer in the 1950s, the first question you were asked was, “Where is your Office located?” ‘Do you have a telephone number we can call?’ became the question in the 1960s.
This spread to business cards, company brochures, pamphlets, helpdesks, and eventually websites. Nowadays when people want to know about your products, the first question popped is: Do you have a mobile application? Having a mobile app is a must today, regardless of whether your organization is a B2B or B2C service provider.
What are the benefits of having a mobile app for your company?
1. Reach a wider audience
In today’s digital era, practically everyone has access to the internet and mobile devices, since they are so convenient and simple to carry. Businesses can leverage the application development and design process to reach out to a global audience and connect them to a single platform.
2. Easy accessibility
Having a website for your company is essential, just as having a mobile phone. A website is a place where customers can learn more about your products or services. As a result, investing in mobile app development should ideally put your brand in their pockets.
3. On-the-go advertising
Mobile applications are so simple to use that you may access everything you want from anywhere you want. This level of accessibility and utilization of the mobile app will give your business wings and allow clients to come to you for services or transactions. If an app provides actual value, entertains, informs, and simplifies their lives, consumers will pay to be advertised on your platform.
4. Brand awareness
According to study, the average person spends 4 to 5 hours every day on his or her cell phone. During these, individuals discover several available applications and utilize them according to their needs. As a result, while using applications, people regularly notice the brand logo, graphics and so on that the apps feature.
They will quickly know the brand if they see the same logo every time, they visit the app. As a result, if consumers use your app and see your brand on a regular basis, they will be able to recall your brand name. Eventually it will increase your brand visibility.
5. Increased loyalty
It has been noticed that, if you have a digital presence, customers feel more safer in terms of buying a product as they have options to exchange, return and give feedback online. Customers will find your firm more trustworthy and respectable if you have mobile apps. An app is a really intimate approach to communicate with your customers.
An app allows you to communicate with your customers in a more personal way. You may also encourage customers to connect to your app via their preferred social media channels, allowing them to share their app activity across all of them. This will expose your app to the hundreds of friends and followers that your customers have on social networking sites. An apparently harmless “Share This App” button might help your app become popular.
7. Increased customer engagement
Customers get a smooth, amazing experience when they use mobile apps. When you choose the right company to promote your brand it helps in increasing the customer engagement. Users are drawn to the benefits provided by an app when client engagement is high.
8. Payments and transactions
With the increase in virtual transactions trend, people are going cashless. With the help of mobile applications, you are giving the facility to your customer to go for mobile wallets and reduce the burden of cash in their pockets. According to the reports, the use of mobile apps for transactions have increased by 80% in the last 5 years.
9. Data collection
Do you want to have a better understanding of your consumers in real time? Do you wish to learn about their preferences, dislikes, and buying habits? A mobile app, on the other hand, may help you achieve these goals by continually tracking and gathering user data. A user’s behaviors, frequent visits, interests, enquiries and preferences may all be retrieved via a tailored mobile app. This valuable information may assist you in developing a solid plan and providing individualized services to your consumers. By evaluating app-based data, you may also make essential modifications to your company model to remain more customer-centric.
10. Get feedback and improvise
One of the most significant disadvantages of depending solely on the web version of your service is that you will never know what your customers think of it. It is impossible for a small firm to conduct a large survey or engage directly with its customers. A mobile app, on the other hand, allows you to solicit feedback from consumers. The feedback will inform you of your shortcomings as well as what the users desire and value. You may work on issues and ensure that your users get what they want via direct feedback.
In today’s business environment, startups face several hurdles as well as fierce rivalry. What makes matters worse is that startups lack experience and a basic understanding of market trends. A reputable mobile app development company can assist in such a case.
At Kansoft Solutions, we aspire to create reliable and sustainable mobile apps for a variety of industries. Our mobile app team is groomed well to create an Android, iOS and cross platform apps. We help our business clients identify their target audience, develop an effective app strategy and create high-quality mobile apps. Do you want to learn more about our services? Simply email us at email@example.com or contact us now.